Palmie Bistro

The SIMPLE IDEA, which comes after a well defined ... NEED

We created cozy lounges that any customer can visit every hour, every day, all day for a delicious coffee or lunch, an ice cream or for dinner or even for late drinks. Our primary objective is to provide high quality food and service at affordable prices. The idea was backed up by a research firm specialized in foodservice which guaranteed the ultimate success.

OUR PHILOSOPHY is modest BUT WE MANAGED TO MAKE IT HAPPEN

Our goal has always been the complete customer satisfaction. The principle that we follow and that is why our customers consider Palmie bistro "haunts" them after enjoying: Delicious food, Polite and fast service, Beautiful atmosphere, Affordable prices. THE BEAUTY IN THE SEASONAL SPIRIT, BUT ALWAYS IN TIME

The stores follow a specific style and appearance to common features, but also adapt to the characteristics of the surrounding area. This provides a warm and friendly atmosphere without strict stylistic standards.

ORGANIZATION

The Group has set up multi level structures at to achieve the easiest possible introduction and integration of the new store, and this is the result of the multi year experience gained from the operation of both company and Franchise stores.

The company assets include a complete chart in administration, Palmie academy and in store procedures where every employee knows exactly his/her responsibilities and thus achieve the best overall results in research, operation, administration and profit.

SUPPORT

Our people are ... our strength. The company has a keen operation, support and development of young people, both in management positions and in stores with personal interest and motivation to make a career in the foodservice industry.

The marketing department, the Department of Development and Management Support Network are always next to the new partner for any support and help he/she may need.

RESEARCH

The most important and crucial element to develop the chain is the fact that all partners are urged to present and formulate specific procedures through new ideas about the food, service and operation to those that will stand out as successful, to join the system. Group decision is a keen aspect of the on going development of the Franchising system which originally was based on scientific research, which certified that the Franchise program of Palmie bistro is a great business performer since it incorporates consumer needs and profitability under the umbrella of modern marketing and administrative strategies.

EDUCATION

We relied on our long term experience in the foodservice and entertainment sectors and created our own academy.

Our goal is to offer competent professionals in the field, setting high standards in the quality of education of our Franchisees in both theoretical and practical levels, thus bringing to them our expertise. Each new associate is trained under actual operating conditions before opening his own shop.

The training courses never stop, which is why the company has compiled handy manuals, describing in detail the creation, operation and management of a Palmie bistro restaurant.

THE IDEAL STORE FORMULA ...

All the proposed premises should have the approval of the Development Division of the company. The specialized training of staff helps entrepreneurs in site assessment and selection of the best available location. The company provides the required expertise and is always next to its partners for the excellent organization of the proposed branches.

The factors examined thoroughly are:
    - Local market trends.
    - Growth prospects.
    - Composition of Population - Social characteristics.
    - Professions and average incomes.
    - Dispersion density region.
    - Versatility.
    - Transportation.
    - Competition and performance of other chains etc.

All the characteristics of the area and the proposed store are studied carefully, assisting the Franchisee to ensure maximum efficiency of investment.

All stores, to join the Palmie bistro chain, should be located in a central position close to the competition. Moreover, they should be legally licensed and approved by the authorities, etc.

The development plan of the company, taking into account the specific conditions and the size of the market, defines three types of stores:

Type	Main venue set		Outdoor seating space
A	60m² - 80m²	30m² - 40m²	Yes
Β	120m² - 150m²	30m² - 40m²	Yes
C	200m² - 300m²	30m² - 40m²	Yes

THE IDEAL FRANCHISEE

From our new partner there are some specific qualifications needed that are essential to a long term cooperation, satisfaction and success on both sides. We are absolutely convinced by the win-win strategy. That's why we need a new partner to have integrity, quality, good communication skills, and affordability of the investment and to be absolutely sure that he/she wants to actively engage in the foodservice industry.

THE NEXT STEP

- Area commitment for a specific time horizon. If you have no suitable place – We will provide you assistance in finding one If you have space - Assessment of suitability. - Buy or rent workplace. - Contract signing. - Procedures for receiving licenses. - Plans development and construction works. - Equipment ordering. - Education.

and congratulations ... your own Palmie bistro has been born!

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	Eight plus two equals

Our efforts began in 1966.

During the last years, in all developed countries, especially in the city areas, there is a high trend towards socializing in public places. This was a result of greater social and economic needs which reflected the modern city lifestyle. Moreover, there is a trend to combine eating with leisure, entertainment and social interaction. The average European family spends 25%-35% of the household income in the foodservice industry.

It is a well known fact that the greater revenue and greater duration and success have businesses that are part of a large chain. Besides that, statistics show 65% of businesses which choose to operate independently, have a five year average lifetime. On the other hand, chain stores achieve sustainability at a rate close to 97%. According to another survey, 67% of the general public prefers branded stores. A chain store enjoys not only the exact same environment of an autonomous enterprise, but also the benefits of a large company.

The strength lies in team unity…

Profile

We started our business in 1966 with the creation or co-branded of the most successful restaurants and entertainment venues in Athens (Le Foyer, San Lorenzo, Prison, Mercedes, Pacific, Empire, Must, Vareladiko, Tango, Prime, Envy, Destijl etc.). We established the chain Palmie bistro in 1985 with the first link, the store in the Caravel Square. The next year, after the total success of the first store, we invested again and again to the same idea, adding new links in the chain. This course, combined with our passion on total customer satisfaction, resulted in the general public recognition of the Palmie bistro brand and a great business success.

Furthermore, the accumulated experience and organized management brought continuous improvements in our concept and in our infrastructure achieving high standards that help us stand out from the competition.

In 2000, the continuous growth of the company is confirmed by the creation of our own Restaurants Studies academy, “Palmie Academy” which educates the foodservice professionals of tomorrow.

All these years, steadily and with hard work, we managed to have a financially healthy company with continuous growth. In order to better support our stores and further increase economies of scale, we established our very own production plant which caters and supplies the Palmie bistro chain.

Having now completed our Franchise package, we decided to further expand the Palmie bistro chain, offering the opportunity for an efficient and quality business to investors with vision, strong personality and team spirit.

George Koutroulias President of Palmie bistro Group